Culture & Behavior Change
Using animals to shift human perspectives & practices.
At pH-auna, we design for more than products or environments; we design for cultural transformation. By making animals visible as stakeholders, we help organizations reframe beliefs, shift behaviors, and create systems where care and empathy drive innovation.
Case Studies
A Smarter Way to Partner
Co-founder: Scout9
The Challenge
Support new pet parents in navigating the complexities of welcoming a canine family member.
The Outcome
Co-founded Scout9, a wellness app that redefined pet parenting as a mutual, responsive partnership; with individualized guidance for both pet and pet partner & in-app coaching.
Oral Care OGSM - Behavior Change Strategy
Client: MARS Petcare
The Challenge
Integrate an animal centered design perspective to early research insights into proactive oral care solutions for pet parents.
The Outcome
Brought an animal-centered design lens to the program, reframing oral care as a shared human–animal experience and creating new solution territories.
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Workshops as Culture Change
Human Behavior Change for Animals (HBCA)
GANSO
Client: MARS Petcare
The Outcome
Helped NGOs and animal welfare leaders use animal-centered design as a lens for advocacy and systemic change, grounding programs in lived animal perspectives.
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Let’s Create Change Together
Want to explore how animals can unlock new ways of seeing, working, and caring?
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